Digital Marketing

How to Boost your E-commerce Store’s Conversion Rates

E-commerce Store’s Conversion Rates

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The past few years have witnessed huge digital technological breakthroughs. Online shopping has taken over from going to actual stores. Users find it to be rather convenient and budget-friendly. In this competitive market, users prefer companies that prioritize the shopping experience they provide. In order to boost the conversion rate for e-commerce businesses, there has to be a thorough analysis of each level of the process. You need to alter your website to ensure your conversion rate goes up and your earnings with it.

Let’s take a look at a few tips that can help the conversion rate of your e-commerce.

1. Recognize your conversion problems

You need to figure out the problems that are hampering your e-commerce conversion rates before you can focus on measures to boost them. If you do not know what problems exist, it is a little like shooting in the dark. It might work, but more often than not, it will not hit the mark. Recognizing the problem areas will help you come up with a strategy that will target the areas that have issues and save both resources and time.

The problem could lie with the impression your website makes if you have a huge bounce rate and rare conversions. If you apply a solution that does not address this issue, while it might be a great measure, it is not going to work. The right course of action is to analyze your UX and find out the weak areas that need to be worked on. Fortunately, several e-commerce tools can help you do this to recognize this. One of the main ones is Google Analytics. It is the perfect way to gain insight into the behaviors and choices made by the users that visit your website. This includes the way they notice you, the duration they browsed your website for, and which factors propelled them to conversion.

2. Write emails for abandoned cart

Research highlights the fact that around 7 out of 10 users abandoned their cart in the year 2021. Conversion is not guaranteed even if a user browses your website. It takes a lot of effort to decrease cart abandonment. Hence, it is crucial to figure out its intricacies. There are a number of reasons that could prove to be a contributing factor for cart abandonment such as high costs, better offers at your contributor’s website, complex checkout navigation, costly shipping charges, security problems, no variety in payment options, and many more.

This problem can be easily resolved by writing abandoned cart emails to users. Emails that are issued in 3 hours from being abandoned usually lead to 40% of opening and 20% of clicks. The number of people who come back to buy from their cart stand at 10.7%. There are several personalized plans that you can implement through these emails that can make a great difference in conversions and sales.

3. Ensure you make a solid first impression

The online world relies on first impressions largely. In case your goal is to get your new visitors to spend ample time browsing your website and then invest in your products and services, 50 milliseconds is all you get. However, if you’re unclear about how to make a first impression, we’ve got you covered. 

Ensure that your navigation process is extremely straightforward as customers should not be confused about how to proceed when they visit your website. There should be a logical flow that runs through the different categories and eventually ends up on the shopping cart. 

There should be accommodation for the various devices that can be used to browse your website. The compatible version should be shown for every device. It should also have high performance and speed. You need to select the best web hosting in India to guarantee optimal speed. Choosing the perfect web hosting plan is a contributing factor to boosting your conversion rates.

4. Ensure efficient customer service

Customers are usually overwhelmed by the sheer number of products and services most websites have to offer and end up with several queries that need to be resolved immediately or it could lead to them leaving. They are searching for precise and quick responses. Catering to your customers through live chat without delay makes a lasting positive impression of your brand and helps establish trust. This feature is extremely popular and leads to huge conversions increase.

If you do decide to include this feature, you need to ensure that your customer representatives are always active to provide their services. The customers should not be left waiting, or it could backfire and create a lasting bad impression. This could lead to your conversion rates taking a huge hit. There are several customers that are hesitant to talk or begin a conversation. Therefore, your website must have some basic questions that the customer can select to communicate their issue and navigate their way through to a purchase.

Conclusion 

Your conversion rates will soar if you even follow these basic steps and implement the measures given above. You will be able to see the results for yourselves within no time. There are many ways you can get your customers to stay on for longer and browse for longer that will lead to purchases. The success of your e-commerce store is at your fingertips.

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