Use the power of online video to promote your company, create brand awareness and even bring in new customers. But if you want to make the most out of this powerful tool, it’s important not to overlook one crucial aspect: translating your content for foreign audiences. Learn more about the benefits of translating your videos-both in terms of strategy and results in this article!
SEO-friendly blogs that concentrate on the benefits of video translation and explain why it’s important to localize your video content can receive up to 3,000 visitors per month. This means you could potentially get up to 18,000 visitors per year from such a blog (provided you’re willing to put the necessary work in). Admittedly, that’s not a huge amount by any means, but it is certainly more than you would get if you kept all of your content in one language.
As you probably know, Google uses a variety of factors to determine a website’s ranking. One of the most important is how much traffic the site receives. The more people who visit your website, the higher it will rank on Google.
But how can you increase traffic to your site? One way is by using online video. Video is an extremely powerful marketing tool that can be used to promote your company, create brand awareness, and even bring in new customers.
Video marketing is one of the most powerful and effective online marketing tools available today. By creating engaging, informative videos about your company and its products or services, you can not only promote your brand and create awareness among potential customers but also bring in new business.
How Can You Use Video Content to Rank Up and Get More Viewers?
Video is not only an engaging and entertaining way to reach your audience, but it can also be an incredibly effective way to promote your company. Targeting foreign consumers is an integral part of any online marketing strategy today. According to a study by the US Census Bureau, roughly 6% of all daily internet users live in a country other than their own. And that number jumps to 49% if you look at people who use the web daily.
Translation, or dubbing and subtitling video content, is an effective way to increase your foreign audience. Not only does it make it possible for international viewers to engage with your content but it can also help you gain new customers, improve your online visibility, and boost your site’s Google ranking. Let’s look at some tips for doing this effectively:
1 – Identify Your Target Audience
For many businesses, identifying a target audience is challenging enough—let alone a foreign one. But the first thing you’ll need to do before translating any of your videos into another language is to determine who your ideal customers are. This will help you perfect your message for each of the languages you’re considering, as well as choose the ones that best fit your target audience.
2 – Identify Opportunities for Translation
Finding opportunities for translating content into another language is the first step toward increasing global reach and boosting organic traffic. Start by looking at your website’s content and identifying what can be translated into another language. You may also want to consider translating some of your paid advertisements, video thumbnails, and even social media posts from time to time.
3 – Hire a Professional Video Editor
After choosing the languages you’ll translate your videos into, it’s important to hire a professional video editor. You want to ensure that—no matter which language is spoken in your videos—you’re conveying the same value, tone, and feel of your original content.
4 – Consider Using Captioning
A great way to extend the reach of your translated videos even further is by adding closed captioning in multiple languages. Not only does this improve the overall accessibility of your videos, but in some cases, it can even be a legal requirement (depending on the location and subject-matter).
5 – Add Transcripts for Every Video
Another effective way to maximize reach when translating video content is by adding transcripts for every video in each language you create. This makes it easy for the viewer to find specific information regardless of their spoken language. For example, if you are a Youtube content creator, you can transcribe your content to foreign languages and share them with your audience to gain more viewers. This can be simply done by using a Youtube transcript generator.