Advertising has taken a major shift with the world switching to smartphones. With every extra second spent online by millions of users, advertising dollar decisions have been reconsidered and revised. From a time when users used to seek advertisements to a time when advertisements are constantly chasing their users, the entire panorama of advertising has gone through a revolution.
In the current scenario, advertising doesn’t just promote a product or service, but influences a consumer’s buying decision to the extent of converting them in the desired path. And, it is possible through an integrated approach to marketing which opens up all the platforms to an advertiser at one single place.
This kind of a paradigm shift in the world of marketing has led to the evolution of media advertising and buying agencies. A media advertising agency takes care of the planning, strategy, execution and after-sales support for its clients. Itunderstands the advertising goals, strategizes based on their industry knowledge, executes and constantly monitors for best returns. And, all this is done within the scope of the advertiser’s reach and financial commitment It also retains and upsells the existing customer base.
A media buying agency uses its own tools to integrate different online advertising platforms to provide the best user experience to its advertisers and publishers. It makes the experience of advertising convenient and affordable for its users by making the exchange between the two parties a seamless task.
The bidding system takes care of the fact that the advertiser pays optimally for the returns and the publisher is also able to make the most. Media buying agencies have detailed live feed of the bid on different slots depending on the visitor traffic and conversion data.
There are marketing experts, who are doing analyses continuously based on verticals, demographics, geography, time slots, etc. and they are able to make the best decisions regarding the placement of ads and choice of slots.
An advertiser alone can never make these decisions as they lack such holistic data. Therefore, for a wider reach within affordable budget, it is best to contact a media advertising or buying agency based on the advertising goals and budget. It also allows you to focus on the more important aspects of your business, like sales and customer service, better.