Going two years back in time, we all would agree that the food delivery business gained a momentum in these years and everyone’s favorite sport was being a couch potato and ordering food. This thus has made an impact on the food industry and thus the food delivery app statistics in 2022. Right from flourishing strongly to employment generation these apps have been the best so far. Let’s find out what are the top 5 Food delivery applications of this year and let’s take a look at what they possess as their secret ingredients of success.
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1. DoorDash
DoorDash commenced as paloaltodelivery.com and then the four founders took charge of the entire operation like building the app, receiving orders and of course delivering orders. Their culture from back then is still deep rooted in their current practices. Initially with 70 restaurants to growing up by 20% every week. Their goal was to create an artificial intelligence system to implement better estimation, delivery time and , reduction in errors. They later launched dark kitchens similar to Delivroo and Uber Eats.
DoorDash has around 18 million users, obviously majority of them are from the United States. DoorDash is estimated to control almost 45 percent of the United States food delivery market. They haven’t increased profits but reduced losses instead. They have completed around 1000 million orders and still continue to increase these figures. They possess over a million delivery guys and are available in over 4000 North American cities.
Main reasons why DoorDash is leading is because it believes in proper segmentation of the target audience. Their first kind is, Consumers- the one’s willing to prioritize comfort and are willing to pay for it. The second audience consists of restaurants- Their targets are one’s lacking delivery facility and the one’s with lack of resources. Third is the “Dashers” category- This consists of folks looking for flexible and stable work. Another tool is their customer insight app, which puts them at the top and provides them data for most demanded commodities. Simplicity is another trump card they possess.
2. Instacart
Instacart is an American company engaging in grocery delivery and pick up service in Canada and the United states. It was founded in the year 2012, it being originally launched in San Francisco had around 200 employees by 2015. In 2016 it expanded to the northern zone. Around 2018 it announced nationwide expansion and has been stably growing since then. It is forecasted that by 2025 instacart will boost its coverage by 20% in the retail market.
Instacart is an online grocery shopping app that permits its users to virtually shop and their orders are later delivered to the customers by a personal shopping executive. It offers a same day delivery for customers in urgency or it as well permits you to plan the delivery in advance. Since instacart doesn’t sell any commodities by itself, it will inform you notifying if something you need is out of stock and will find a suitable replacement.
It is further estimated to convert to automation for order fulfillment. It is not only going to replace human labor but also will transform the food industry as it will be environment friendly and cutting down humongous amounts of wastage. Integrating AI will help track patterns and sales and thus the technology is likely to be revolutionary and will result in a boost. It is already leading in its domain due its unique features.
3. Postmates
Postemates is another American subsidiary of Uber for the purpose of quick commerce. It was founded in 2011, and had around 6000 drivers working for it. Around 2014 they opened their API to small business merchants. In 2018 Postmates commenced their service in 134-550 new citiesof USA. In 2019 when the pandemic took over Postmates came up with no contact delivery choice and promoted using the app in those adverse scenarios proving it beneficial for their growth.
Postmates is different and offers a variety of goods to be delivered unlike conventional readymade food delivery app as it can be used to deliver from pharmacies, grocery stores ,liquor or even electronic stores. It is a whole and sole delivery app created to deliver everything possible.
Postmates offers great deals and memberships for regular shoppers to cut down their delivery expenses, no delivery hikes over a certain amount, or even during festive hours or peak hours. Postamtes used the most powerful promotional tool to expand. Yes, mouth publicity! An effective and classic promotional strategy to spread around faster than covid, its probably an exaggeration but that’s how powerful this tool is.
4. Uber Eats
Uber Eats is an online food delivery app by Uber. It’s a pure restaurant and food delivery app launched in 2014 in California. In November 2018, Uber expressed their intention to increase their workforce in Europe by 3 times and later in 2019 introduced cloud restaurants or virtual restaurants in the UK.
Uber eats unlike any other app possess the same features of a common readymade food delivery app. It includes the 3 main panels, real time tracking and maps, delivery and invoice , reviews and discounts, secured payment options etc.
As for Uber one of the points would be their expansion in other parts of the world , giving them a wider scope , dynamic development options and of course single hungry millennials who need it the most. All of these have resulted in increasing business opportunities for uber.
5. Shipt
Shipt is a delivery service and is currently an acquisition of Target corporation. Initially Shipt was launched on a trial basis in 2014 , with first 1000 enrollers in advance and was officially established in 2015 at Birmingham. By 2016 it had covered 27 zones in around 9 states and currently provides services to over 260 cities in the US.
Shipt permits delivery of household commodities and groceries at your door step. Shipt also possesses individual contractors that deliver the respective commodities. One of the features that stand out from that of the others is that it has an option to interact with the suppliers for the availability or any other problems.
Briefly to summarize, all the applications had a roadmap to expansion and a little key pointers that helped them flourish in their own individual way. So if you are planning on building your own readymade food delivery app and starting your own business, hope this article helps you gain some insights to push your limits and think out of the box.
