Digital Marketing

Blog Monetization Tips in 2021

Blog Monetization Tips

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“How do I make money from a blog on a website? What is it called, blog monetization?” This question often arises in the minds of writers who have websites. The reason is, in the last few years, the blog on the website no longer functions as a personal record of the author, but also as a means to share information with the public. So why not take this as an opportunity?

Earning money through a blog on the website aka “blog monetization” is a marketing activity that can provide benefits, both in terms of material and exposure. If from the material side you can get direct benefits in the form of money, the exposure side can increase the awareness of your website in the eyes of the audience you are aiming for. Here are some things you can do to monetize your website.

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How to Monetize Blog

Here are various blog monetization methods that can be your choice:

1. Affiliate Program

An affiliate program is a website that works with a company to promote its products and earn a commission for each transaction. The amount of commission that will be obtained varies, depending on the policy of each company. In addition, you also have the opportunity to get promotional materials that you can also use as a means of learning how to place ads in the future.

The form of cooperation with affiliate programs is usually in the form of a referral code that you will get when you join. This referral code serves to detect buyers so that when a potential buyer types in the code or clicks on the link that you attach to the website, the referral code from your website will be immediately detected as the source. Not only the website but the referral code can also be shared via social media, depending on your agreement with the company.

Tip: Choose the type of affiliate program that fits your website niche and make sure you provide quality, relevant content.

2. Contextual Ads

Contextual ads are ads that are served based on the context or content displayed on web pages. The formats displayed vary, ranging from graphic displays, text to videos that you can place anywhere according to your website layout. Currently, the type of contextual advertising that we hear most often is Google Adsense.

Unlike affiliate programs that immediately provide a percentage of commission for each transaction, the nominal commission for contextual advertising is usually rather small and takes a long time to really generate. The calculation system is also different, some are per click, some are based on the number of impressions or how many of your ads are seen by website visitors. However, if your website traffic is good, you can easily make money from this type of advertising.

Unfortunately, website owners do not have full control over what types of ads will appear so this is often a problem. There may be some ads that can be blocked, but still website owners can’t choose ads that are very similar to the topic. This is because Google not only uses the main topic of the website as a parameter but also keywords from search results on Google Search.

Although you can place ads anywhere on your website, don’t let your ads fill up the website pages. In addition, you should not click on ads that appear or ask your friends to help add clicks because it violates Google Adsense rules. If you do, your website is in danger of being penalized.

Tip: Don’t advertise too much so your readers don’t get distracted.

3. Rent a Space

You can also use space on websites and mailing lists to make money. The trick is to rent out the space to advertisers, usually banners or widgets in the sidebar. The advantage is that website owners can determine their own rates and what ads will appear.

However, before renting out space for advertising, make sure your website has good credibility. The reason is, advertisers also want to know what websites will later serve their ads. So, pay attention to the quality of the content as well as the appearance and accessibility of your website layout, yes! Learn about Discord No Route Error & Fix

Tip: Prepare a media kit with a full report of blog statistics on the website and update the data every month.

4. Sponsorship

Sponsorship is the most tempting and the most difficult type of advertising to come by. In simple terms, a website owner works with advertisers to promote certain products. For example, an advertiser gives us some money or an offer to sponsor your website.

Another form of cooperation is that advertisers can become sponsors of competitions or giveaways that you are holding. Some things that you can offer as benefits for sponsors are the placement of a logo in every promotional media, writing the brand name in every article, or in the form of adlibs, namely the mention of sponsorship partners in an event, similar to what often appears on television or radio. Yep, you can add this brand mentioning activity in the profits received by potential sponsors.

Just like when renting space on a website, sponsorship demands a good track record, as evidenced by website traffic statistics. Where do you get sponsorship from? It can be from advertisers who come directly to you or you can pick up the ball by attracting advertisers. Another source is agencies or third parties that bring together advertisers and website owners.

Another form of sponsorship is sponsored posts. Advertisers will ask for their articles to be uploaded to your website (content placement) or ask you to write articles according to their terms and conditions. The articles they provide usually contain certain keywords that must be attached with the link they provide (hyperlink).

However, will the article you write later be full of ad sentences? To be able to answer this question, you need to know the two types of advertising that are usually done through the internet, namely hard-selling and soft-selling. Hard-selling is a sales technique that is carried out explicitly with direct invitations, such as “buy now”, “order immediately”, and so on. On the other hand, soft-selling throws advertising sentences that are mentioned or written indirectly, usually soft-selling begins with a story, case, or illustration before mentioning the product being offered.

Besides, if you are wondering whether this sponsored article will make your website considered spam or not, it all comes back to you. Based on Google’s rules, there are not many links that you can embed in an article; therefore you must understand how the structure of your article will be. Not only has the number of links but made sure you also link links from your articles to web pages that are safe and credible.

Tip: Blog posts will be more interesting if you use soft-selling techniques.

5. Free Products

This method is usually referred to as an endorsement activity, which is when a company or brand gives their product to an influencer (in this context the website owner ) for review. Some of the products provided can be in the form of food, food products, travel tickets, or entertainment activities, to web hosting facilities and cheap domains.

Don’t forget, when reviewing an item or service, be honest. There’s no need to over-praise, nor do you need to criticize too much if the product doesn’t live up to your expectations. The same rules apply to blog monetization on websites, so make sure you complete the website with provisions that explain the acceptance of sponsorships in the form of free product rewards for your reviews.

Tip: When reviewing a product, provide honest testimonials. Instead of just selling products, it’s better to sell the benefits to your website readers.

6. Selling Products

Some website owners start monetizing their blog website by promoting products from advertisers or through affiliate programs, then start selling their own products. Given that when a blog is growing, the content of the blog is getting better, this step can be considered a natural development. This content can then be developed and converted into products that can be sold. For example, ebooks, video tutorials, and so on.

Selling your own products can increase your income because it is clear that the profits will be 100% yours. Along with this, you will also understand more about the process of selling products through the website. You can even open your own affiliate program and pay other website owners when they are willing to serve ads from your brand.

Tip: Don’t forget, sell products that are useful to your readers, OK!

7. Membership/Membership

Depending on how valuable the information or content you present on the website is, you have the opportunity to activate membership or membership on your website. Instead of offering the same product to different people from time to time, memberships sell different products to the same people from time to time. That is, when a user has registered to become a member, you don’t need to attract too many customers anymore, but you can start focusing on improving the quality of the content so that what your customers “buy” is worth what they receive.

If you do this, every month the members will pay a membership fee. In return, they will receive a course or tutorial that is inaccessible to those who do not register for a membership. Some types of websites that have done this are websites with essay articles such as Medium.com and TheGuardian.com or educational websites such as Alison.com and Ted.com.

The challenge is how to provide regular content that provides benefits while at the same time attracting potential new members. However, if you can maintain member membership, maybe the benefits of the website can be your main source of income. Let’s say you have 300 members who pay IDR 100,000 per month, then every month you can earn as much as IDR 30 million. Pretty tempting, right?

Tip: It is important to maintain engagement with readers and members on your website. Provide benefits that are commensurate with the costs they pay.

Conclusion

Initially, the income from your website is not too much. But through the development of the knowledge, you learn over time, you can definitely improve the performance of your website so that you can monetize your blog on your website. One thing you should not forget, that maintains the quality of the website thy to ensure websites are fast, secure, and always dependable.

In addition, it would be even better if you can improve the quality of the content accompanied by adjustments to the SEO criteria so that you can slowly increase your website’s traffic in the Google SERP. Maybe there is no guarantee of how much income you will get or how long it will take you to start reaping the benefits of blog monetization on the website. However, maintain consistency in creating unique and interesting content, promote your website, and maintain engagement with readers.

Some of the points above may not be able to cover the many ways to monetize a blog on a website. You can choose one, two, or all of them, but don’t forget to adjust the method you use with your target audience, OK! Good luck!

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